It’s no secret that the cut flower industry isn’t too kind on the environment. From Holland to Italy, to Israel to Kenya, flowers are grown and imported all over the world, just like a lot of our food.
In order for us to offer bouquets all-year round, in the quantities that we need, we have to import flowers from places where they grow through winter in heated glasshouses or warmer climates. We work hard to reduce our impact on the planet in all other parts of our business; our packaging is all recyclable or biodegradable, we donate 5% of our profits to bee conservation and plant a tree for every 100 bouquets we send, we use a carbon-neutral delivery service and we now grow a selection of our own flowers.
When we moved our family to Cornwall in May 2020, the additional space and the warmer climate meant we were presented with the opportunity to start growing, so we could supplement our bouquets with flowers that weren’t imported, but grown on our own doorstep. We now have two commercial size polytunnels (affectionately named Brenda and Bertha), rows upon rows of outdoor beds and a budding flower farm of our own.
At Petalon, our focus is to provide our customers with unusual and interesting flowers in an affordable and considered way. With our own farm, we’re in control of what we grow, so we’re able to source unusual flowers that you can’t buy on the Dutch auction, which we know our customers will love. The majority of the flowers in our bouquets are imported, but by supplementing our bouquets with some of our more unusual homegrown flowers, we’re able to reduce the carbon journey of our product, as well as making our bouquets extra special with exciting varieties that are hard to find. We’re also able to make full use of any green waste we make on site, composting it to be used on our farm, where it feeds back into the growing cycle once again.